Reviewing the direction for August and focusing on expanding online business
On August 18, 2026, the July work summary meeting of Caoxian Hengyu Wood Industry was successfully held. The company's management team, the foreign trade sales team, the operation, production, and quality inspection department heads gathered in the meeting room to comprehensively review the various achievements of the July foreign trade business, identify the existing shortcomings in online customer acquisition and customer development work, clarify the work goals for foreign trade sales staff in the next stage and the key tasks for online platform operation, and clarify the thinking and responsibilities for the overseas market expansion in the second half of the year.
Based on the current development situation, the meeting put forward clear requirements for all foreign trade sales staff to improve work quality and increase output.
Firstly, improve the response efficiency of platform inquiries. RFQ opportunities must be checked, reported, and quoted promptly, seize every precise purchasing lead, and prevent opportunities from being lost due to delays.
Secondly, comprehensively optimize the product layout on Google platform, accelerate the enrichment of online product categories, add new series of cedar wood, red oak, and rubber wood board products, expand the product line, and match more overseas wholesalers and furniture processing factories with diversified purchasing needs.
Thirdly, optimize the quality of customer development letters, abandon uniform template emails. Before sending development letters, business personnel must deeply investigate the industry of the client, their main products, and purchasing direction, customize the email content based on the client information, achieve precise push and targeted marketing, and improve the opening rate and response conversion rate of the development letters.
Fourthly, continuously do a good job in the content operation of the Google site, update industry news and information regularly, increase the construction of content in small languages, deeply explore the overseas multilingual market, expand the exposure of the company's board products globally, and explore more potential high-quality customers.
The company leaders emphasized in their summary speech that online operation and active development are the key levers for breaking through and increasing income in foreign trade. All sales staff should actively increase their workload, solidify daily customer acquisition tasks, and implement various operational tasks such as RFQ follow-up, new product listing, precise development letters, and Google content updates. The production department will do a good job in the quality control of new cedar wood, red oak, and rubber wood products, to provide a solid supply chain support for the business team to explore new markets and secure new orders. All positions should strengthen coordination and collaboration, exert efforts in both online customer acquisition and offline production, and fully promote the growth of Hengyu Wood Industry's foreign trade performance.
This monthly meeting further clarified the work route for the foreign trade team in the next stage. In the future, all sales staff will implement each item of the online operation tasks according to the deployment of this meeting, precisely develop overseas customers, expand the sales track of boards, and help the company's overseas wholesale business develop steadily.
