The development and current situation of solid wood flooring

Solid wood flooring is an important ground paving material. In the early 1980s, with the reform and opening up, people's living standards improved. House decoration became an important part of people's life improvement at that time. Solid wood flooring also entered the common people at this time. family.

The sustained and stable growth of my country’s economy, the acceleration of urban and rural construction, the rapid development of the national real estate industry, the rapid improvement of people’s living standards, the continuous heating up of home decoration, and the support of national industrial policies have provided a good economic environment for solid wood flooring. Created a huge market demand.

From the perspective of the overall industry, my country's solid wood flooring production and sales have leapt to the position of the world's leading boss. Solid wood flooring has always been a high-end consumer product in the Chinese market, occupying a high-end market share, and its momentum is increasing. The total annual sales of solid wood flooring in my country from 2006 to 2008 reached about 45 million square meters. The total sales volume of solid wood flooring in my country in 2009 was approximately 42 million square meters, the same as in 2008. Such a huge sales volume reflects that my country's national income and consumption levels are rapidly increasing, consumption choices tend to be high-end consumer products, and solid wood flooring products occupy an important position in social life.

There have always been a large number of solid wood flooring companies in China, but the scale of individual companies is generally small, and the characteristics of scattered and small companies are obvious. With the further deepening of market polarization, this situation will gradually be reversed. Domestic high-end consumer groups are not sensitive to changes in floor prices. They pay more attention to product quality, shopping environment and good service. Large companies and brands can often better meet the needs of these customers, so some strong national brands will occupy Increasing market share.

With the changes in prices and market environment, China's solid wood flooring market consumer groups have also undergone major changes. Due to the shortage of global wood supply, the price of solid wood flooring continues to rise, and most of the buyers of solid wood flooring are middle- and high-income families. The aristocratic trend of solid wood flooring is gradually taking shape.